Sherrie Chelini's idea of a dream destination? Rio de Janeiro. “My heart jumps when I see it,” says the director of planning for Creative Travel Planners in Woodland Hills, Calif. “It's indescribable until you've been down there. And for all the places people take incentive trips to, Rio, hands-down, is a place most people haven't been to.” And that, she believes, is a crying shame. After hearing Chelini and another big Brazil booster, Bobby Bulger, wax poetic about the sights, sounds, and ...

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