The Groups and Meetings Committee has organized five of the 10 sessions on the SMM educational track at the Global Business Travel Association’s Annual Convention & Exhibition, to be held August 21–24 in Denver: • Building the Case for Change, Parts 1 and 2: Attendees will gain a strong foundation in how to build a business case to support their SMM initiatives, everything from developing a financial model and gap analysis, to creating a funding plan, to presenting ...

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