One of the challenges around strategic meetings management education has been that so much of it is theoretical, not hands-on. StarCite wants to change that with its new book: Strategic Meetings Management Handbook: From Theory to Practice, released during the Global Business Travel Association’s August annual convention in Denver.

Over the past couple of years, StarCite has assembled a strong group of staff experts and consultants who bring real-life experience to the discipline of SMM, all of whom contributed to the book. Among them:

• Linda J. McNairy, vice president of business development at StarCite, is a former co-chair of GBTA’s Groups and Meetings Committee and one of the driving forces behind the new SMM Maturity Model, which also rolled our at the convention. She wrote a section about maturity of SMMP programs.

Louann Cashill, manager of strategic projects at StarCite, drew on her years of experience running the meetings department at Toyota to write about driving an SMMP in your company without a mandate.

• Betsy Bondurant, president of Bondurant Consulting and the new co-chair of GBTA’s Groups and Meetings Committee (as well as an occasional contributor to MeetingsNet), used her former experience with Amgen to write about integrating a meeting card into your SMMP.

• One of leading SMM educators—Debi Scholar, president of Scholar Consulting Group—did a section on the new frontier for SMMP: crafting a virtual meeting and event strategy.

The new book is available online at Amazon, Barnes and Noble, and Books A Million for just under $15.

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