The still-lagging economy, corporate budget-shifting, and increasingly slick technology have all contributed to a rise in hybrid events—face-to-face meetings that include components for remote participants. While it’s easy enough to live-stream educational sessions to remote attendees, creating a virtual version of the “hallway conversation” is proving harder to pull off. But it can be done, and social media can help, says Justin Ramers, director of social media ...

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