How did the American College of Cardiology generate 1,200 tweets from its Annual Scientific Sessions? By embracing social media. It’s just one example cited in a new white paper from the International Association of Exhibitions and Events called “How to Properly Use Social Media to Enhance and Promote Your Event.” Here’s what ACC did: • set up a meeting-specific Twitter account a year in advance of the conference, • encouraged attendees and exhibitors to interact about the annual ...

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