Creating and executing a social-media strategy has become a must in the meeting and event planning process. For those learning the ropes, two new resources were announced in early June: a free white paper, produced by TBA Global, and an online certificate course through The International School of Hospitality. The new course, organized in 10 hour-long sessions, looks at social media as a tool for marketing and public relations, using hospitality industry examples to demonstrate best ...

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