At Cisco Systems, says Carolyn Pund, CMP, CMM, senior manager, global strategic meetings management, reports are pulled, shared, and analyzed continually. “We slice and dice almost every piece of data in our Global Meetings Portal and Event Intelligence Tool for the specific ‘care abouts’ of the stakeholder audience,” she explains. The reports drive decisions on budget funding, how and where to participate in industry events, sponsorships, staffing and resourcing, ...

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