Last Week’s Webinar, “Getting Buy-In for Your SMM,” revealed tips for working with key stakeholders—and even some surprises: Win over the Admins. When Webinar panelist Karen Vander Ploeg started her new job as director, travel and meetings, at Daiichi Sankyo in 2006, she met with all the stakeholders that her newly centralized department would be serving “to try to establish what some of their ‘pain points’ were. One of the areas where we thought ...

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