Much attention is being paid on Web 2.0 and related web themes like social networking, collaboration, and measurement because they impact how we work, learn, and play. But how can an online movement relate to face-to-face events and the meetings industry? The answer becomes more obvious when we compare and contrast online and on-site experiences. Online: Come up with an interest in anything-–a book, a song, a restaurant--and you can instantly connect with a group of other people who share ...

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