Cvent
McLean, Va.
Brian Ludwig
Vice President of Sales
bludwig@cvent.com
Founded: 1999
Biggest recent announcement: “Cvent just received a $136 million investment. With this capital, Cvent will grow its team, particularly in the areas of product development and client service; focusing on continuous enhancements to event management and Web survey products; and accelerating the growth of the Cvent Supplier Network.”
3 Sample Meeting Planning Partners: BCD Meetings & Incentives, Maritz, Creative Group
3 Sample Clients: The Coca-Cola Co., MetLife, Meeting Professionals International
PRODUCTS
1. Event management software
2. Strategic meetings management software
3. Cvent Supplier Network
4. Web surveys
FUNCTIONS
Venues in sourcing database: 170,000-plus
E-RFP tool: Yes
Ability to create customized registration Web site: Yes
Knowledge of HTML needed: No
Attendee registration/management: Yes
Housing registration/management: Yes
Multiple languages: Yes (4)
Multiple currencies: Yes (34)
Meeting calendar: Yes
Budgeting tools: Yes
Standard reports: Yes
Customizable reports: Yes
Customizable surveys: Yes
Attendee networking tools: Yes, Cvent integrates with Pathable, enabling users to create a social network for an event. Attendees are automatically invited to join a community, facilitating networking and interaction among attendees before, during, and after the event.
Integration with CRM such as Salesforce.com: Yes
PRICING: Licensed to users, priced on a perregistrant basis. Different license levels are based on desired features; a la carte options and nonprofit pricing are available
TRAINING: Unlimited online training; daily live webinar training; recorded tutorials; on-site training available
SUPPORT: 24/7 by phone and e-mail
OTHER REVENUE
Marketing or advertising packages available for vendors: Yes
Fees charged to hotels booked by Cvent users: No
Consulting services: Relationship managers serve as consultants to customers with the option for a full-service event creation and design team as well as e-marketing campaign management and consulting services. Cvent’s Professional Services team offers full-service event Web site and online event registration design; e-mail marketing campaign and strategy consulting; database management services; on-site support including registration/check-in, name-badge production, and payment processing; and custom report creation and event data analysis.