Event professionals know that attendees' first impressions are often the most important in coloring their entire experience. But when does that first impression occur? At check-in? Not according to Patti Tackeff, president and COO at Lenos, a San Francisco company specializing in event marketing and strategic meetings management software. "Our belief is that the first impression is made through your digital marketing," she says. "Once potential registrants visit the event Web site, their ...

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