Mobile product: Taptopia Digital Show Guides
Company founded: June 2009
Mobile product launched: December 2009
Contact: Mike Foster, executive vice president, sales and marketing
Clients: North American Material Handling & Logistics Show, International Boston Seafood Show 2010, International Poultry Expo, IAEE Expo! Expo!
Total number of meetings mobilized as of October 2010: 14
Company differential: Taptopia creates native apps for iPhone, iPad, and BlackBerry devices. Focused on midsized and smaller shows, the product is priced affordably, with a function list that reflects the company’s “keep it simple” philosophy: event schedules, exhibit floor maps, exhibitor information, instant messaging, and Twitter integration. Unlike most developers, the company does not get involved in sponsorship sales or take a revenue cut from ads sold to the app.