Meetings industry professionals are being swept up in the social media current, with almost half (46 percent) reporting an increase in the use of social media over the past six months. That statistic comes from a post-show survey of hosted buyers who attended IMEX, the worldwide exhibition for incentive travel, meetings, and events, in Frankfurt in May. When the 625 respondents were asked which social networking sites they use, both for networking and as meetings and event management tools, ...

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