Tim Bourquin, founder and president of TNC New Media, Laguna Niguel, Calif., is using blog technology to give readers a front-row seat at the birth of a trade show. His blog, Tradeshow Startup (www.tradeshowstartup.com/) chronicles his efforts to launch the Podcast and Portable Media Expo, to be held in Southern California next fall. He's writing the blog for two reasons: “One is to have a record of just how hard it is to do. The second is to be helpful to others who are launching events. ...

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