Mobile product: ActivTouch
Company founded: 2007
Mobile product launched: October 2010
Contact: Jacques Racine, president and CEO
Clients: Reed Expositions North America, ASIS International 56th Annual Seminar & Exhibits
Total number of meetings mobilized as of October 2010: 4
Company differential: ActivTouch, which creates full-featured native applications for the iPhone and mobile Web, won first-place in the 2010 WorldWide Technology Watch, EIBTM’s annual meetings technology innovation competition. The app’s Mobile Showroom allows exhibitors to show off their products and services and attendees to request appointments with exhibitors and to get directions to a particular booth from where they’re standing using geo-positioning capabilities. It integrates several technology solutions, including Freeman’s mobile exhibitor product, Compusystems/ARI, onPeak housing, and Map Your Show.