IMEX America is living proof that exhibitions with the right message and model can experience significant growth—20 percent more buyers this year, in the case of IMEX.   IMEX was held October 9–11 at the Sands Expo in Las Vegas. It’s a good time of year, and an easy city to fly to, with good rates. The event hosted a total of 2,400 buyers—proof that in this industry, the hosted-buyer model is the formula. A total of 1,700 others paid their way, a number that ...

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