When the economy went south starting in 2008, leadership at the Independent Oracle Users Group started looking for ways to generate more revenue. At a time when many associations were struggling to make profits or even stay the course, IOUG charged ahead with three new initiatives designed to boost income: a virtual extension of the annual meeting, live road shows, and a webinar series. The result? A 20 percent boost in annual revenues and year-round content for members beyond the annual ...

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