Between the downturn of incentives in 2008 and the welcome upturn in 2011, there has been a major shift in the average age of attendees. Last month I produced an event for the Council of Insurance Agents & Brokers. The program was attended by senior executives of almost every leading insurance company in the country—guys who are usually the oldest in a company—and even they responded to newer tunes like Katy Perry’s “Firework” and Pink’s ...

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