As you read the article “Branding Your Meetings”, I want you to keep the name Martin Lindstrom in mind. Lindstrom is the author of Buyology: Truth and Lies About What We Buy (Broadway Business, 2008), which chronicles the results of a landmark study he conducted on buying behavior. Time magazine recently named Lindstrom one of the 100 most influential people of 2009. Time's article on Lindstrom says: “It was in 2003 that Lindstrom started reading about brain-imaging tools and realized that ...

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