A speaker can make or break your event, so selecting the right person requires careful consideration. Tony D'Amelio, executive vice president of the Washington Speakers Bureau, shares tips for choosing and managing speakers. Making Your Decision Start at the end Begin by determining the outcome you want. Outline what is most important to you. Is it the speaker's name appeal? The message? Both? Consider the Crowd Find out if the audience will be primarily international or U.S.-based, as ...

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