Purpose What do you want the speaker to communicate? Is your focus motivation, entertainment, education, or some combination? Format What time of day and length of talk do you need? Not all speakers excel at all formats. Budget Avoid the “champagne taste on a beer budget” syndrome. Be realistic. And remember to budget for travel expenses! Special Needs Do you specifically require a man or a woman? Is age important to the group? Must it be an author with a book? Does your group need ...

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