“Please turn on your cell phones.” It might sound strange now, but it's an announcement that more and more religious meeting planners will likely be making at the start of their meetings, as technology advancements continue to change the way that we engage with each other at events.
We all use our mobile phones or PDAs during meetings, even if it's just to check messages back at the office. We rely on these devices in our personal lives and in business. And with advancements in mobile phones, Web technology, wireless networking, and global-positioning technology, we are starting to use them to stay connected and engaged during meetings as well.
Whether it's a proprietary handheld device that promises to enhance everything from networking to polling, or an application that helps attendees to locate and connect with each other using the phones in their pockets, mobile solutions are finding their way into the meetings industry in a big way. We profiled four buzz-worthy mobile meetings technologies — and talked to users — to get you the lowdown on investing in them for your next meeting.
nTAG Version 2
What it is: A wireless, interactive name-badge system with color display
Capabilities: Real-time audience response/polling, networking, contact information/e-business card exchange, electronic agendas and directories, surveying, electronic messaging, real-time event monitoring, reporting, andanalysis
Pros: The device doubles as a name badge, making it impossible to toss the nTAG into your bag and forget about it. Agenda and conference materials are provided electronically through the device, eliminating paper printouts.
Cons: Cost; some training may be required for first-time users
Who has used it: IBM, Procter and Gamble, Lucent, MasterCard, General Electric, Financial & Insurance Conference Planners, others
Events for which it is best suited: User conferences, leadership team meetings, customer/partner meetings, seminars, executive summits,, etc.
Noteworthy: nTAG Version 2 was named a “Hot Contractor Technology” by Expo magazine in May 2007 and was a runner-up in the 2007 EIBTM Worldwide Technology Watch.
Cost: Rental of the nTAG system starts at $15,000 for events with 100 attendees. Pricing depends on the number of attendees and the length of the event.
Contact info: www.ntag.com
Client: Netscout Technology Ntag Version 2
NetScout, a Westford, Mass.-based computer software company, tested the nTAG system at its Sixth Annual Users Group Conference in Miami in October.
Shockfish SA's Spotme 2
What it is: The second generation of wireless handheld device created by Swiss company Shockfish SA. The device features an RFID card reader, positioning technology, color screen, keyboard, and wireless microphone and speaker.
Capabilities: Networking, e-mail and instant messaging, audience polling, lead exchange, scheduling, conference programs, attendee database, attendance and education tracking, RFID badge scanning
Pros: Robustness of capabilities; the electronic business card exchange functionality allows for automatic integration into MS Outlook or an attendee's PDA.
Cons: Cost; some training may be required for first-time users.
Who has used it: Reed Travel Exhi-bitions, World Economic Forum, PricewaterhouseCoopers, Nestlé, Siemens, others
Events for which it is best suited: Meetings and conferences with 100 to 5,000 attendees
Noteworthy: Spotme 2 was the winner of the 2007 EIBTM Worldwide Technology Watch competition. In addition, the product is now available in Spanish.
Cost: Prices for the Spotme service start at about $14,500 for setup and $36 per person, per day. With volume, these prices go down.
Add-on and customization services are available.
Contact info: www.spotme.com
Client: ICCA Technology Shockfish Sa's Spotme 2
The International Congress and Convention Association used Spotme 2 at its 46th Annual ICCA Congress in Thailand in October. ICCA used the device to support networking, CEU credit tracking, RFID card scanning, live voting, distribution of feedback forms, and to provide conference information in electronic form.
Attendees found Spotme simple to use, something that Martin Sirk, ICCA CEO, attributes in large part to the intuitiveness of the design and to the training that ICCA organized before and during the conference.
The group of 200 used the device to facilitate the exchange of contact info between conference-goers as well as to send broadcast messages and reminders. June Nugent, director of knowledge resources for NetScout, says that the devices were easy to use once nTAG staff — who were on-site — walked users through the functionality.
Web-based Mobile Phone Solutions
Log On's Event Assistant
What it is: A Web-based application from Dutch company Log On that allows attendees to use their mobile phones to access conference info, give feedback on the event, network, and more
Capabilities: Networking, agenda and conference updates, search functionality to locate exhibitors, travel info and city guides, SMS text messaging, and audience response polling using SMS messaging
Pros: The product works on any device connected to the Internet and on any type of connection, regardless of the phone's service provider. Attendees use their own mobile phones, easing usability. Eliminates the need for additional audience-polling systems by using SMS messaging to poll attendees.
Cons: If attendees do not get cell-phone reception in the venue, they cannot access the application. Capabilities are not as robust as on some of the proprietary devices, and attendees need to have Internet access on their mobile devices to use the full functionality of the application.
Who has used it: Vodafone, BT, Oracle, 3M, Hewlett-Packard, others
Events for which it is best suited: Meetings ranging from 100 to 20,000 participants
Noteworthy: Winner of EIBTM's 2006 Worldwide Technology Watch
Cost: The system starts at around $7,500 for events with up to 2,000 attendees; a 10,000-attendee event would cost roughly $14,500. Pricing also depends on the number of text messages that are sent and received and the number of service modules selected.
Contact info: www.log-on.nl
Client: Vodafone Technology — Log On's Event Assistant
Netherlands-based Vodafone Group Research and Development has used Log On's Event Assistant at its annual conference. Vodafone Group R&D hosts the event to present research findings to 150 execs from Vodafone companies worldwide.
Group R&D uses Log On to facilitate communication between attendees and to disseminate information during and after the conference. Log On also allows attendees to submit requests for additional information.
Jambo Networks' Mobile Attendee Directory
What it is: A mobile directory that allows attendees to detect, search, browse, and message other attendees using their Internet-enabled mobile phone
Capabilities: Attendee database search, SMS messaging, positioning technology to reveal when contacts are nearby
Pros: If privacy is a concern, messages can be sent through Jambo rather than directly between attendees so that an individual's phone number is not disclosed. The service is offered as an annual subscription, allowing attendees to search for and connect with each other before and after the event.
Cons: The event organizer needs to have access to attendees' cell-phone numbers and profiles in order to upload this information into the Jambo system before the event.
Who has used it: Young Presidents Organization, Publishing Concepts Inc., South By Southwest Festival, Macworld Expo, Fuel Cell Seminar, National Outdoor Leadership School, others
Events for which it is best suited: Conferences, large general assemblies, events at which networking is a top priority. Groups typically range from 200 to more than 15,000 attendees.
Noteworthy: Jambo Networks was a runner-up in this year's EIBTM Worldwide Technology Watch competition, and in February 2005 was one of 60 companies selected by the DEMO Conference as having the best new technologies coming to market.
Cost: Jambo charges an annual fee for the service, which depends on the size and needs of the group. Prices generally range from $2,500 to $15,000 per year, which amounts to between $2.50 to $10 per person per year.
Contact info: www.jambo.net
In a nutshell, Jambo Networks' Mobile Attendee Directory improves networking at meetings by alerting attendees when the people they may want to meet are nearby. The company launched the → first version of its technology in 2005, and has since introduced an updated version that works on any Internet-enabled handset, anywhere in the world. The new version was launched at the Young President's Organization Global Leadership Conference in February 2007.
Using any cell phone or PDA device, attendees search for contacts in the system by name, company, home town, or other identifying criteria. They can then send someone a text message or e-mail or call the person directly. The system also shows users if contacts whom they have identified as wanting to meet are nearby (within a few miles).
The way it works is pretty simple. Event organizers collaborate with Jambo Networks before the conference to customize the criteria that attendees will be able to use to search (e.g., name, company, title, industry, home town, breakout session preferences, etc.). The organizer then sends profiles of each attendee to Jambo, which loads the info into its system.
A text message or e-mail is then sent to each attendee's cell phone with a link to a Web site that is customized for the group. Using this Web site, attendees search for contacts based on information in their profiles.
Using positioning technology, the results are sorted by contacts who are closest to the user. Because this is an annual service, users can continue to search for and connect with conference-goers once the event wraps.
Have Phone, Will Travel
Business travelers armed with mobile phones can access a vast amount of information — and save themselves valuable time on the road. Here are our picks for some of the coolest mobile sites and apps for business travelers — and a few that we're hoping come stateside soon.
Ready for your phone:
www.google.com/gmm — A mobile version of Google Maps, this downloadable application gives users access to maps for easy viewing on their phones. The site includes detailed traffic reports, step-by-step directions, search functionality, and satellite imagery.
http://mobile.seatguru.com — A pared-down version of Seatguru's site, offering color-coded seat maps for various aircraft. Info about leg room, bathroom proximity, and exit rows helps users to find the seats that are right for them.
www.lingolook.net — Lingolook's downloadable foreign language flash cards for the mobile phone are available for iPhones, Blackberry devices, and Pocket PCs running Windows software. The display translates key words and phrases that travelers need most. Versions for Japanese, Chinese, and French are currently available, with Spanish and Italian coming in fall 2008.
Keep an Eye out for:
www.geovector.com — Available only in Japan, the GeoVector application works like a digital compass in your cell phone, pointing users to various locales and allowing them to search for things such as movies and restaurants, to buy tickets, or to make reservations. The application requires cell-phone manufacturers to embed the compass hardware (about the size of a pencil point) into phones, and may be available in the U.S. this year.
www.fonekey.net — FoneKey technology could be coming soon to a hotel near you. Currently in use in a few hotels in Mumbai, India, this technology allows hotel guests to check in and out, lock and unlock their rooms, and access guest services and billing via their cell phones. The technology is patent-pending in the U.S.