Attrition vs. Privacy: A Delicate Balance

The biggest challenge to hotel guests' privacy rights may not come from government investigators fighting terrorism. It may come instead from attrition charges. With sizeable attrition bills becoming commonplace, many planners are requesting that hotels provide information about their guests to ensure that all meeting attendees are properly counted in room blocks.

Consider this common scenario: Planner Smith signs a contract with Acme Hotel committing to use 1,000 rooms, with 10 percent permitted slippage. After the meeting, the hotel calculates that only 745 rooms were used by Smith's group — 155 rooms fewer than the 900 guaranteed — and it sends a bill for attrition equal to lost profits on those unused rooms. Facing a sizable bill, Smith asks to see the hotel's rooming list to verify that all her guests were counted in the block. The hotel refuses, citing guest privacy concerns.

For hotels, protecting guests' privacy is a matter of good business practice. Many guests want their personal business to remain confidential. This includes information about their credit cards, their personal preferences, and even the fact that they stayed at the hotel. Regardless of the reasons, it is certain that a hotel known for freely divulging guests' personal information would have little business.

But Is It Legal?

Many professionals in the meeting industry believe that hotels are prohibited by law from divulging guest information. This is only partly true. A hotel might be liable to a guest if it gave out guest information for no good reason, or if it negligently divulged information that caused a guest to suffer an injury. For example, a hotel might bear legal responsibility for giving out a guest's room number to a person who then visits the guest's room and commits an assault. A hotel might also incur liability if it negligently provides a guest's credit card information to a thief who then uses it for thousands in unauthorized purchases.

On the other hand, it is a well-known and accepted practice for hotels to divulge certain guest information. Unless a guest specifically requests privacy, all hotels will connect a caller asking for a guest by name to her room. The hotels in effect will confirm to virtually anyone who asks that a particular person is staying there.

The legal lesson is that hotels must take reasonable measures to maintain the confidentiality of guest information, but they may divulge that information to the extent appropriate for legitimate business purposes. And returning to the attrition scenario, there is generally no legal prohibition on hotels sharing their rooming lists with meeting planners.

Comparing lists is perhaps the only way for planners to ensure that a hotel has counted all appropriate guests in a group's room block. A hotel might argue that its staff can check a group's guest list; however, as a practical matter, few planners facing attrition would trust a hotel to make a complete count. Planners want to verify that they are paying the right amount, and they have a legal right to do so.

Testing Limits

A planner's right to check hotel guest records is not without limits, however. Most importantly, the right to compare records should be written into the meeting contract. If it is not, a hotel might successfully argue that it has no duty to divulge guest records to the planner. The contract also should include reasonable restrictions to ensure that the information shown to the planner is not put to unauthorized use.

By creating simple guidelines for reviewing guest lists, the planner will obtain the information she needs to verify attrition charges, and the hotel will respect the privacy rights of its guests. This is a sound balancing of each party's rights and obligations.


Joshua L. Grimes, Esq., is a lawyer with a nationwide hospitality practice. He is a frequent speaker at meeting-industry events. His clients include meeting planners, associations, hotels, convention/conference facilities, and industry suppliers. Contact him by e-mail at grimesj@grimeslaw.org or (215) 772-5070, orvisit www.grimeslaw.org.

RSS Share

Want to use this article? Click here for options!
© 2012 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Search 125,000+ Venues

Search Meeting Space

Find Event Venues with Cvent

The Meeting Planning Blog

Face2Face Latest Posts

Sign Up for Our Free E-Newsletters



Meetings Collaborative

Rate your experience with meeting venues and suppliers.

Facility / Hotel

 
Powered by: Meetings Collaborative
Aega Awards

Latest Webinar

Beyond Marketing: What Else Social Media Can Do for Your Meetings
Thursday, May 24 | 2-3 p.m. EST

Most associations know that online social networks can be handy tools to spread the word about their meetings and events. But social media can do so much more than market. Our social media expert will uncover ways you can leverage social media to discover the educational content your members are craving, engage and energize your community, build relationships, and even simplify your meeting processes. Register Now!

VIEW ALL ARCHIVED WEBINARS

Recent Comments

Powered by Disqus

Back to Top

Explore Our Newsletters

On Religious Conference Manager


Meeting Planner Survival Guide

Whether you're a novice planner or a veteran, this compilation of must-read articles is your meeting planning resource.

Must-See Meeting Files

Visit the MeetingsNet expert-advice site, where we’ve got top meeting pros on camera answering a variety of your questions as well as a collection of educational—and sometimes offbeat—editors’ pick lists — from the top tech tools to the best books for meeting professionals.

Suppliers/
Facilities/CVBs

MeetingsNet makes it easy to find the CVBs, tourist boards, and facilities you need for your next meeting.

Deal Finder

Special offers brought to you by MeetingsNet.

Find A Job

Targeted to all aspects of the hospitality and special events industry.

SMM PORTAL

Your source for Strategic Meetings Management info and intelligence

Facebook   Twitter   LinkedIn   RSS Feed

Inside Current Issue

April 2012

April 2012

February 2012

February 2012

December 2011

December 2011

August 2011

August 2011

RCM June

June 2011

Browse Back Issues