I attended a very large meeting last winter, but it was at a small breakout session that I learned more about a meeting's worth than I'd learned in nearly 20 years in the meeting industry. Jim Daggett, CAE, CMP, founder and owner of JR Daggett & Associates, Chicago, an independent meeting management firm, led a session about meeting return on investment (better known as ROI). Daggett, an RCMA tutorial leader, is not only an excellent instructor, but he “gets it.” He is one of the few ...

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