The researchers found that 84 percent of respondents had attended one or more exhibitions in the past three years. On average, respondents had the opportunity to attend 7.6 events related to their careers during that period and attended 2.8 of them. Typically, Millennials attended a higher percentage of meetings available to them than Gen Xers.
Both Gen Xers and Millennials ranked convenience and the relevance of the event's theme as critical factors when deciding whether to attend an event. Gen Xers also considered the cost of the event to be a top factor, while Millennials did not.
Further, 73 percent of respondents created a “must see” list of exhibitors they wanted to visit. Many said they felt ignored by exhibitors because of their age.