Karl Kirsch, CAE, had heard about strategic meetings management or SMM for years at industry meetings, but he wasn't completely sure what it entailed...More
One of the toughest parts of setting up your strategic meetings management program is the technology piece. The more I speak to readers, the more I see...More
SMM: strategic meetings management. It's an acronym with roots that stretch back to October 2003, when the National Business Travel Association's newly......More
Launched on a hunch, the Groups & Meetings Committee of the National Business Travel Association ended up defining the future of meetings management in Corporate America. And some would say they're just getting started...More
