Meetings and events account for less than 10 percent of its North American business, but global business-travel giant Carlson Wagonlit Travel has been moving aggressively in recent years to build this segment, with signs of success already apparent. Revenues from meetings and events increased 75 percent between 2008 and 2011 [in North America], says Tony Wagner, vice president, CWT Meetings & Events, North America. A core strategy for this growth has been “to aggressively ...

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