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A Step-by-Step Action Plan for Starting a Strategic Meetings Management ProgramThe first step in developing a strategic meetings management program is one of the most challenging — getting your arms around meeting spend. Spend is typically decentralized and rarely falls into a consistent "meetings and events" line item in the general ledger. You will also need to define the meetings universe, make your business case, create a meetings policy, and roll out a communications plan. And that's just the beginning... More InfoMust-Have Elements for Your Meeting PolicyA well-written meeting policy is the core of any strategic meetings management program. Here's what you need to include.... Who Are the Key Stakeholders in Your SMM?And Why Include Them?... How to Register Your Company's MeetingsCreate the guidelines and get a process in motion... Build a Business Plan for your SMMImproving accountability, mitigating risk, and cutting costs are all high on senior executives' lists these days. How can you use that to sell strategic meetings management to the C suite?... How to Find the Meeting Planners in Your CompanyFrom searching for job titles to backtracking through hotels, how do you find those people within your company who plan meetings?... Case StudyConsolidating Meeting Planning at Guardian Life InsuranceFor Wayne Robinson, CMP, building internal relationships has been key to keeping Guardian Life Insurance Co.'s meeting planning consolidation project moving forward. ... Sanofi Pasteur Streamlines Meetings Management With AutomationAt Sanofi Pasteur, strategic meeting management means streamlining its meeting planning process through automation.... |
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What are the keys to a successful SMM? 