A less expensive, scaled-down version of the StarCite strategic meetings management technology is now being marketed by Experient under the brand name MeetingComplete. Gary Schirmacher, CMP, senior vice president, strategic account services, at Twinsburg, Ohio–based Experient, says the new SMM service will be aimed at small to midsize companies with at least $1 million in meeting spend that lack the resources to implement an SMM program on their own. “Smaller and midsize ...

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