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WENDY MEADE

Amgen has one of the most mature SMMPs in the industry, handling 500 meetings a year. It is in the process of taking its program global, and has achieved nearly 99 percent compliance.

EVOLUTION With such a mature program, Meade has been reconfiguring the meetings requests, budgets, and data requirements on the front end to collect relevant business data. She has developed quarterly reports on registration, cost savings, average group rates, and cancellations that are distributed across the company.

MENTORS "The best career lesson I ever received was from my father, who taught me to work as hard and smart as I would if it were my own company.”

ADVICE “Always be aware of what’s ahead and stay relevant. The meetings industry is fast-paced and ever-changing. That’s what I love most about it!” - Barbara Scofidio