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 What is Strategic Meetings Management?

Strategic Meetings Management (SMM) is a disciplined approach to managing enterprise-wide meeting and event activities, processes, suppliers and data in order to achieve measurable business objectives that align with the organization's strategic goals/vision, and deliver value in the form of quantitative savings, risk mitigation and service quality.

How Much Does Your Company Spend on Meetings?

Average company meeting spend
equates to

  • 0.50 to 1% of annual gross sales or…
  • 25 - 30% of Total T&E Spend or…
  • 60% of Corporate Air Volume or…
  • 2 - 3% of Revenue

Source: NBTA Groups and Meetings Committee

More Info

What Associations Need to Know about SMM

Karl Kirsch, CAE, had heard about strategic meetings management or SMM for years at industry meetings, but he wasn't completely sure what it entailed...

History of NBTA's Groups and Meetings Committee

Launched on a hunch, the Groups & Meetings Committee of the National Business Travel Association ended up defining the future of meetings management in Corporate America. And some would say they're just getting started...

Have your questions answered by SMM experts:

James Vachon

James Vachon
Associate Director
Corporate Meetings and Conventions
Millennium Pharmaceuticals

 Ellen Connolly

Ellen Connolly
Director
Cablevision

Donna Patrick

Donna Patrick
Senior Manager
Group Meetings & Travel Medtronic, Inc.

Victoria Johnson

Victoria Johnson
CMP, CMM
Underwriters Laboratories Inc.

Q:What are the keys to a successful SMM? — Gretchen, from a Northeast US financial co.

For this week's answer or to submit your question, click here (requires free registration)

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