The Great ASCO Tweetup
Highlights
In the future, everyone likely will know how to use social media to make their meetings and educational outcomes more effective. Until then, there's a lot to figure out. A group of early adopters met at this year's American Society of Clinical Oncology Annual Meeting to learn from each other how to do that without committing Twittercide.Sidebar #3: Twitter Glossary:
TWEET: A 140-character message posted on Twitter
@USERNAME: The @symbol establishes a reference to a user's account (e.g., @asco, @CMEAdvocate, @spelletier).
FOLLOWING: Accounts you have elected to view; their tweets appear in your “feed”
FOLLOWERS: Accounts that have opted to view your tweets
DIRECT MESSAGE (DM): A tweet sent privately to a follower, used to have a private conversation
HASHTAG (#): The # symbol establishes a topic and allows accounts that are not following one another to search for tweets related to a topic (e.g., #ASCO10, #learning).
LISTS: A relatively new feature that allows any user to create a list of accounts that can be followed to simplify monitoring
REPLY: A tweet sent in response to one account, but visible to all followers, used to have a public conversation
RETWEET (RT): The act of taking a tweet from someone you follow and a sharing it with everyone who follows you
Web Resources
HealthCare & Social Media:
http://meetingsnet.com/social-media/
Social media's impact on medical meetings
http://social-media-university-global.org/curriculum/twitter/
The ultimate resource for anyone or any organization looking to participate in or learn more about social media
http://ebennett.org/
A comprehensive list of hospitals and healthcare systems using social media; also includes resources for social media policies
http://bit.ly/9aYRjf
Includes one author's opinions of the steps in a physician's acceptance of Twitter
http://bit.ly/vYYrf
140 healthcare uses for Twitter — a phenomenal resource
http://bit.ly/cHZIOG
A compilation and brief overview of social media sites used by healthcare professionals
http://bit.ly/4vpcn8
Short case studies addressing how oncologists use Twitter
http://bit.ly/a3tTWd
How to keep social media policies short, simple, encouraging, educational, and transparent
For more tips, case studies, applications, and other information on using social media for meetings and educational activities, visit our http://meetingsnet.com/social-media/ social media special report.
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© 2012 Penton Media Inc.
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