The primary goal behind ASAE and The Center’s social media strategy is “to be the laboratory,” says Peter Hutchins, vice president of knowledge initiatives with the Washington, D.C.–based association for association executives. “We use the tools first so our members can get an idea of what they can offer. We work out the details so they can learn from our experiences before rolling it out themselves.” Among the long-standing tools in ASAE’s laboratory are its blog, Acronym (started in ...

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