Leaders who tweet and post give their organization a competitive edge, said 84 percent. It’s also a good way to communicate core values, said another 84 percent. And while social media might be a good crisis management tool, that’s not the only thing leaders should use it for, said 96 percent. Even though 64 percent said their leadership was using these tools, 45 percent said they were concerned that their leadership isn’t engaging with social media—or ...

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