When Universal Studios Orlando Resort wanted to introduce its new The Wizarding World of Harry Potter theme park to special-event and meeting-planning partners this summer, it put together its own magic formula for grand opening event success. Hundreds of guests from the travel and event industry, the news media, Warner Bros., and NBC Universal, as well as the film franchise's cast members, attended the July 16-18 grand opening celebration. From the moment guests received the invitation for ...

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