IBM had brought in StarCite (now part of ACTIVE Network) in 2008 to develop its meeting portal. A year ago, the program went live in China, where it’s currently tracking spend on about 500 meetings annually. Wakelin estimates those 500 meetings in China account for about 11 percent of IBM’s total spend on meetings. Any employee in China—adminstrative assistants as well as meeting planners—can complete a meeting request form, which is routed directly to one of two ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to IBM Takes Its SMMP to China, you'll get exclusive access to a large archive of premium content.

Already registered? here.