Is there any doubt that kids — and perhaps grownups, too — love waterparks? Would you like evidence? In the mid-1970s, waterparks did not exist, but today there are more than 1,000 waterparks in North America. Nearly 75 million visitors a year go to waterparks. The small tourist town of Wisconsin Dells, Wis., population 5,000, placed tremendous community resources into becoming the acknowledged World's Capital of Waterparks. The strategy appears to have worked, as Wisconsin Dells is ...

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