SMM: strategic meetings management. It's an acronym with roots that stretch back to October 2003, when the National Business Travel Association's newly formed Groups & Meetings Committee came up with the term and began work on a white paper on the topic, which defined SMM for the industry when it was released five months later. Today, SMM is the gold standard for professional meetings management. Strategic sourcing, preferred suppliers, standardized contracts, working with procurement — ...

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