Welcome to the MeetingsNet Case Studies page, where you'll find articles on how organizations have implemented some strategic meeting management ideas.
Case Studies
Driving Force: NBTA's Groups & Meetings Committee
It promises to become the stuff of legend: a winter’s day in 2004, a hotel meeting room in Minneapolis, five meeting industry professionals staring at a white board...
Show me the Money: Build a Business Plan for your SMMP
If there’s a pitch to be made in corporate meeting planning right now, it’s the one for implementing a strategic meetings management program. “Launching an SMMP involves an internal sell, so start with a business plan,” says Lisa English, CMP, CMM, president and chief strategist at Meeting Dimensions in Temecula, Calif...
How Pharma Meeting Planner Lynn Rizdon Rose Through the Ranks
Lynn Ridzon's moment came early on in her career. It was the early 1990s and Ridzon was working as a planner in the marketing and communications department...
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