Maritz has launched a new attendee survey tool to help companies design effective meetings and to gather information pre- and post-event to show how a meeting performed against corporate goals.

The survey and data-analysis tool, called Meetings Effectiveness, builds on the technology Maritz developed in 2005 for Travel Insight, a survey engine used to measure and increase the effectiveness of incentive travel by asking questions about program design.

As with Travel Insight, the new tool allows companies to ask potential attendees about various meeting attributes in order to decide what experiences will meet both their needs and corporate goals. For example, a sales force might be asked what the optimum number of nights for a sales meeting would be. Those answers, as well as preferences in venue, schedule, and time of year, would be weighed to design an effective event.

The main difference between the two tools is that “the Meetings Effectiveness solution handles any type of event and includes the addition of an event measurement scorecard, which allows meeting professionals to do some attitudinal comparisons pre- and post-event,” says Lynn Stadler, strategic meeting consultant for Maritz Travel.

The tool can be used for meetings with 100 or more attendees. Five companies, including Bayer Healthcare and Cingular Wireless, have piloted the process.