Marketing en Inside the Cvent Marketing Machine <div class="node-body article-body"><div></div>Relentless customer focus has made Cvent’s user conference a must. You can learn a lot from our insider’s look at the planning process.</div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Audiovisual/Production Audience Engagement Marketing Pharma Meeting Planning Corporate Meetings Fri, 09 Oct 2015 20:38:00 +0000 53631 at <p>Cvent founder and CEO Reggie Aggarwal welcomes attendees at Cvent Connect 2015</p> Cvent Kenes Group Integrates Automated Marketing Software, Sees Immediate Results <div class="node-body article-body"><div></div><p>Kenes Group Ltd., a professional conference organizer and association management company focusing on global medical and scientific events, has integrated Marketo digital marketing and marketing automation software into its global congress marketing..</p></div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Event Management Marketing Wed, 07 Oct 2015 21:05:00 +0000 53591 at Want to Raise Your Association’s Profile? Stand on Someone Else’s Stage <div class="node-body blog-body"><div></div>If you want to find new members and let the world know what your organization does, you may need a bigger showcase—SXSW, anyone?</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/face2face">face2face</a></li> </ul></div><p><a href="" target="_blank">read more</a></p> Association Meetings Resources Marketing Medical Meetings Resources Event Planning face2face Tue, 06 Oct 2015 13:52:00 +0000 53471 at <p>IEEE scores big with series at SXSW</p> Use Design Empathy to Spark Conference Innovation <div class="field-deck"> Be attendee-centric, not conference-product-centric </div> <div class="node-body article-body"><div></div><p>Design empathy is one of the most powerful mindsets a planner can have for creating superior conference experiences. It&rsquo;s attendee-centric, not conference-product&ndash;centric. What is empathy?</p></div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Marketing Meeting Formats Fri, 02 Oct 2015 16:21:00 +0000 53401 at Hotel Social Spaces: The New Heartbeat of Networking at Meetings <div class="node-body gallery-body"><div></div>Our gallery explores the lobbies, lounges, cafes, restaurants, and other hotel social spaces that are playing a critical new role in maximizing the benefits of in-person business events. (Pictured, the lobby of the Westin Boston Waterfront) </div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Marketing Site Selection/RFPs Tue, 29 Sep 2015 20:33:00 +0000 53341 at 12 Event Marketing Tactics To Engage and Excite Millennials <div class="field-deck"> Millennials guru Chelsea Krost gives advice to event pros </div> <div class="node-body article-body"><div></div><p>What drove 24-year-old Chelsea Krost to stand up for Millennials and identify all the goods things they were known for when she was only 16? &ldquo;Frustration,&rdquo; she says.</p></div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Audience Engagement Marketing Fri, 25 Sep 2015 17:18:00 +0000 53281 at Gehrisch Steps Down as President and CEO of DMAI <div class="field-deck"> After a 15-year tenure, hospitality association leader is leaving </div> <div class="node-body article-body"><div></div><p>Michael Gehrisch, who has been president and CEO of Washington, D.C.&ndash;based &nbsp;Destination Marketing Association International since 2000, is leaving the association. DMAI COO Charles Jeffers will be interim CEO until a new leader is selected.</p> </div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Marketing Site Selection/RFPs Wed, 09 Sep 2015 13:25:00 +0000 52931 at Are You Helping Conference Sponsors Activate? <div class="node-body article-body"><div></div>Sponsor programs without a well-conceived and executed activation plan will yield crappy results. </div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Marketing Sponsorships Fri, 04 Sep 2015 12:16:00 +0000 52861 at MCI Becomes Emirates’ Preferred PCO, Emirates Its Official Airline <div class="node-body article-body"><div></div><p>MCI, a global provider of services in the meetings, events, association, and congress industries, has inked a deal with Emirates, the national airline of the United Arab Emirates.</p></div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Budgeting/Cost Savings Marketing Wed, 02 Sep 2015 21:15:00 +0000 52831 at Steal this: 9 Restaurant Psychology Hacks for Events <div class="node-body blog-body"><div></div>We all know that restaurants are masters when it comes to using psychology to draw us in, influence our food choices, persuade us to tip more, and feel more satisfied with our experience. Here are nine restaurant sales strategies that seem especially relevant for meetings.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/face2face">face2face</a></li> </ul></div><p><a href="" target="_blank">read more</a></p> Marketing Career face2face Mon, 31 Aug 2015 15:00:00 +0000 52711 at