Marketing http://meetingsnet.com/taxonomy/term/6599/more en I Have Seen the Future of E-mail Marketing, and It Is Equal Parts Cool and Creepy http://meetingsnet.com/blog/i-have-seen-future-e-mail-marketing-and-it-equal-parts-cool-and-creepy <div class="node-body blog-body"><div></div>There's a new site called Crystal that may just be the beginning of a whole new way to communicate with potential attendees, speakers, meeting committee members—anyone who has an online presence. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/face2face">face2face</a></li> </ul></div><p><a href="http://meetingsnet.com/blog/i-have-seen-future-e-mail-marketing-and-it-equal-parts-cool-and-creepy" target="_blank">read more</a></p> http://meetingsnet.com/blog/i-have-seen-future-e-mail-marketing-and-it-equal-parts-cool-and-creepy#comments Marketing Corporate Meetings Event Planning Medical Meetings face2face Fri, 24 Apr 2015 15:53:00 +0000 49521 at http://meetingsnet.com Are You Spending too Much on Attendee Acquisition? http://meetingsnet.com/association-meetings/are-you-spending-too-much-attendee-acquisition <div class="node-body article-body"><div></div>If your marketing spend is greater than six percent of your direct conference expenses, your fan base and positive word of mouth (WOM) marketing are lacking. </div> <div class="og_rss_groups"></div><p><a href="http://meetingsnet.com/association-meetings/are-you-spending-too-much-attendee-acquisition" target="_blank">read more</a></p> http://meetingsnet.com/association-meetings/are-you-spending-too-much-attendee-acquisition#comments Association Meetings Marketing Event Planning Medical Meetings Wed, 22 Apr 2015 16:20:00 +0000 49471 at http://meetingsnet.com Time for “Tough Love” In The Meetings Business? http://meetingsnet.com/marketing/time-tough-love-meetings-business <div class="node-body article-body"><div></div>Whether attendees are happy is not the full measure of a meeting. Martin Sirk tells planners why they should demand far more from delegates—and from their own evaluation methods.</div> <div class="og_rss_groups"></div><p><a href="http://meetingsnet.com/marketing/time-tough-love-meetings-business" target="_blank">read more</a></p> http://meetingsnet.com/marketing/time-tough-love-meetings-business#comments Association Meetings Marketing Event Design Mon, 20 Apr 2015 21:16:00 +0000 49421 at http://meetingsnet.com Surrender To What’s Next: Co-Creating an Event Experience http://meetingsnet.com/marketing/surrender-what-s-next-co-creating-event-experience <div class="node-body article-body"><div></div><p>Leaders always seem to know what is next. That&rsquo;s part of what I love about meeting planning. Somehow, somewhere the meeting planner in me always knows what&rsquo;s going on next.</p> </div> <div class="og_rss_groups"></div><p><a href="http://meetingsnet.com/marketing/surrender-what-s-next-co-creating-event-experience" target="_blank">read more</a></p> http://meetingsnet.com/marketing/surrender-what-s-next-co-creating-event-experience#comments Adult Learning Marketing Mon, 06 Apr 2015 20:30:00 +0000 48921 at http://meetingsnet.com Easter Eggs Aren’t Just for Easter http://meetingsnet.com/blog/easter-eggs-aren-t-just-easter <div class="node-body blog-body"><div></div>What event marketers and meeting professionals can learn from “Easter eggs,” those hidden features, messages, and inside jokes hidden in some Web sites.</div> <div class="field-content-focus"> <span>Content Classification:&nbsp;</span> Curated </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/face2face">face2face</a></li> </ul></div><p><a href="http://meetingsnet.com/blog/easter-eggs-aren-t-just-easter" target="_blank">read more</a></p> http://meetingsnet.com/blog/easter-eggs-aren-t-just-easter#comments Audience Engagement Marketing Motivational Travel Tech News/Trends Medical Meetings face2face Mon, 06 Apr 2015 15:49:00 +0000 48901 at http://meetingsnet.com Four Steps to ROE: Return on Attendee Experience http://meetingsnet.com/marketing/four-steps-roe-return-attendee-experience <div class="node-body article-body"><div></div><p>Conference attendees are collectors of experiences. They don&#39;t remember or share mediocre or vanilla&mdash;only the extremes: Great! Wow! Sucks! Disappointing! Here are four steps to return on attendee experience.</p> </div> <div class="og_rss_groups"></div><p><a href="http://meetingsnet.com/marketing/four-steps-roe-return-attendee-experience" target="_blank">read more</a></p> http://meetingsnet.com/marketing/four-steps-roe-return-attendee-experience#comments Audience Engagement Marketing Thu, 02 Apr 2015 18:31:00 +0000 48831 at http://meetingsnet.com MCI Group and Coulter Join Forces to Become a Global Powerhouse http://meetingsnet.com/outsourcing/mci-group-and-coulter-join-forces-become-global-powerhouse <div class="field-deck"> First step in MCI’s strategic plan to acquire and grow its U.S. presence in next three to five years </div> <div class="node-body article-body"><div></div><p>Two leading independent meeting and association management companies have joined forces to become a global powerhouse in the event world: The MCI Group and Coulter Companies.</p></div> <div class="og_rss_groups"></div><p><a href="http://meetingsnet.com/outsourcing/mci-group-and-coulter-join-forces-become-global-powerhouse" target="_blank">read more</a></p> http://meetingsnet.com/outsourcing/mci-group-and-coulter-join-forces-become-global-powerhouse#comments Marketing Outsourcing Sun, 08 Mar 2015 20:21:00 +0000 48091 at http://meetingsnet.com <p>Robin Lokerman, MCI Group, and Tom Coulter Gibson, Coulter Companies</p> Get Ready to Rally for Meetings http://meetingsnet.com/resources-and-reports/get-ready-rally-meetings <div class="node-body article-body"><div></div><p>The Meetings Mean Business Coalition recently announced the first-ever North American Meetings Industry Day, set for April 16.</p></div> <div class="og_rss_groups"></div><p><a href="http://meetingsnet.com/resources-and-reports/get-ready-rally-meetings" target="_blank">read more</a></p> http://meetingsnet.com/resources-and-reports/get-ready-rally-meetings#comments Marketing Resources and Reports Tue, 24 Feb 2015 17:24:00 +0000 47701 at http://meetingsnet.com How to Get Through Spam Filters http://meetingsnet.com/marketing/how-get-through-spam-filters <div class="node-body article-body"><div></div>If your e-mail marketing campaign isn’t getting the results you want, make sure you’re not making these six common mistakes.</div> <div class="field-content-focus"> <span>Content Classification:&nbsp;</span> Curated </div> <div class="og_rss_groups"></div><p><a href="http://meetingsnet.com/marketing/how-get-through-spam-filters" target="_blank">read more</a></p> http://meetingsnet.com/marketing/how-get-through-spam-filters#comments Marketing Mon, 02 Feb 2015 19:10:00 +0000 47051 at http://meetingsnet.com Seen at PCMA’s Convening Leaders Meeting http://meetingsnet.com/trade-shows/seen-pcma-s-convening-leaders-meeting <div class="node-body gallery-body"><div></div><p>The Professional Convention Management Association brought a record-setting 4,128 meeting planners and suppliers together at Convening Leaders 2015, held at Chicago&rsquo;s McCormick Place January 11&ndash;14.</p> </div> <div class="field-interstitial-ads-frequency"> <span>Interstitial Ads Frequency:&nbsp;</span> -1 </div> <div class="og_rss_groups"></div><p><a href="http://meetingsnet.com/trade-shows/seen-pcma-s-convening-leaders-meeting" target="_blank">read more</a></p> http://meetingsnet.com/trade-shows/seen-pcma-s-convening-leaders-meeting#comments Marketing Trade Shows Thu, 29 Jan 2015 17:35:00 +0000 46921 at http://meetingsnet.com