More in Marketing

Attendees can get your content anywhere, anytime. But they will pay to be connected with experts who can put it in context, and peers who will review it with them....More

Nearly 20 years ago, David Carrithers patented the first stored-value cards for the incentive industry when he worked at Maritz Travel Co. Now, as founder and president of Affinity Center International, Carrithers is bringing a member loyalty program to associations that could also be used to attract and engage meeting attendees....More

Christopher Thompson, the former head of travel promotion for the state of Florida, has been hired as president and chief executive officer at Brand USA, the nation’s destination marketing organization....More

What are the most important strategies or issues for your organization right now? How do you personally contribute to these strategies? The answers will help you craft your case for investing in professional development that helps you—and the organization....More

After months of collaborative work, RCMA leadership last week officially launched the association’s new logo, as well as the positioning statement that inspired it....More

The American Immigration Lawyers Association held a contest that got members discussing its conference on social media for 180 days leading up to the event....More

The Knoxville Tourism and Sports Commission has rebranded itself as Visit Knoxville, a name it hopes will be more familiar to meeting planners and reduce confusion about the organization’s purpose....More

Our exclusive survey of 285 Association Meetings readers tells us that you are predominantly women (74 percent), that 79 percent of you regularly use LinkedIn, and that 12 percent of you have gotten a job interview through your connections....More

While most associations use Facebook, LinkedIn, and Twitter to push out information about their meetings, many event professionals don't realize that...More

Association meeting pros can learn something from yield management strategies when setting registration fees...More