More in Sponsorships

For the many organizations that see sponsorships as a critical revenue stream, the news is good: Sponsor purse strings are loosening....More

How three companies from sectors hit hardest by the economic crisis(Bank of America, State Farm Insurance, and Kia Motors) have refocused their sports event marketing to be more in line with the times....More

These days everyone is looking for ways to save a buck on their meetings. Here are a few ideas that can help keep your event in the black. Look at your...More

Emily Rogers, senior vice president of Chicago-based IEG Advisory Services & Research, would like to see associations rethink the way they approach sponsorship opportunities by offering integrated sponsorships. Association Meetings spoke with her recently to find out how an integrated sponsorship overhaul can result in big increases in revenue....More