When you’re a meeting planner at a company whose culture is defined by creativity and innovation, you better keep those ideas coming. Here's how Caryn Taylor Lucia, Debbie Lipsky, and the rest of SEI’s meeting team get it done.
In order to build brand loyalty for their exhibitions and events, organizers must create a lasting and meaningful engagement for their attendees. Nothing replaces a great experience, which—for today’s organizer—is the ROI that the overwhelming event-going demographic is indicating must be filled....More
No experienced marketing pro would develop a new product without doing market research to confirm that the intended customer really wants and needs the product. Think about meetings that way, too. Your "product" is an interactive experience....More
Make it easy for your attendees to take selfies branded with your logo or your meeting’s hashtag when you work with digital advertising company Porter24 to install a touchscreen in your meeting hotel lobby or conference space....More
We've got a comedy troupe's foolproof plan for helping execs get their corporate messages across, engage attendees, and maintain the energy of the meeting you've worked so long and hard to plan....More
There's more to engaging attendees before, during, and after meetings than just Twitter, Facebook, and LinkedIn. Here's how social media channels Pinterest, Snapchat, and Periscope can help jazz up your next event....More