Objectives/ROI

Video: Why Measuring Meeting ROI is a Must

Mon, 04 Mar 2013 21:11:00 +0000

Terri Breining on measuring the success of a meeting based on the value it brings to an organization.

Try a Brainjam but Mind the Neuro-Marketing: Meeting Success in the Future

Tue, 11 Dec 2012 03:14:00 +0000

New whitepaper calls for participant-driven events that speak to individual attendees.

The second whitepaper released as part of the Meeting Professionals International Future of Meetings project should really get you thinking. There’s participant-driven content (brainjams), a doubting Thomas (calling it “neuro”-something doesn’t make it science), and the prediction that future attendees will pay for only what they get out of your meeting.

Get Ready for Engagement Marketing to Replace Meeting Planning

Mon, 29 Oct 2012 14:43:00 +0000

Liberty Mutual's Mary Keough-Anderson turned meeting planning team members into strategic partners with meeting owners—and models for the future of event management.

Liberty Mutual Takes ROI and Event Strategy to the Next Level

Sun, 26 Aug 2012 17:29:00 +0000

Mary Keough-Anderson, CMP, CMM, capped off her 34-year career as a meeting manager at Liberty Mutual with an 18-month benchmarking process that solidified the setting of objectives—and their measurement—for major events.

Exhibitors Challenged to Show ROI, Says Expert Panel

Wed, 06 Jun 2012 20:42:00 +0000

Dave Kovaleski

As companies cut back on marketing budgets in these still uncertain economic times, marketers face increasing pressure to justify their investment in exhibitions as well as other vehicles, explained a panel of experts at the Exhibition and Convention Executives Forum, May 30, 2012, in Washington, D.C. The session, “The Value of Face-to-Face Marketing,” was streamed live to an online audience, a first for ECEF.

Meet the Chief Events Officer: The New Exec in the C-Suite

Tue, 07 Feb 2012 17:15:00 +0000

Peter Micciche, president and CEO, Certain Software

The CVO will align event strategies with business objectives.

MPI’s New Tools Measure the Business Value of Meetings

Wed, 30 Nov 2011 18:05:00 +0000

Dave Kovaleski

Meeting Professionals International has introduced a Business Value of Meetings tool box, a collection of resources to help meeting planners prove the business value of their meetings and events.

Meeting Measurement You Can Take to the C-Suite

Tue, 29 Nov 2011 00:15:00 +0000

Alison Hall

“Add meeting measurement to your skills and you become imminently more valuable,” says Ira Kerns, managing director, MeetingMetrics.

New Event Calculator Tool Measures Your Meeting’s Impact

Fri, 07 Oct 2011 16:51:00 +0000

Betsy Bair

A powerful new calculator tool launched last week helps destination marketing organizations, or convention and visitor bureaus, prove the value of meetings and conventions to their local economies.

Commentary: The Lessons of ROI Measurement

Tue, 23 Aug 2011 13:57:00 +0000

Mitchell Beer, CMM

If you had a management tool that was too simplistic to deliver the data you needed, yet so complex and time-consuming that it was difficult to use, you might think twice about that tool.