More in Objectives/ROI

How scientific research helped meeting and incentive travel company Maritz and the Cornell Center for Hospitality Research make the case that, despite ever-improving virtual options, there are still times when only face-to-face will do....More

A look at association meetings' future after the worst recession the travel industry has ever experienced in 2009....More

EIBTM, the European Incentive, Business Travel & Meetings exhibition, which wrapped up in December in Barcelona, has awarded a Finnish event-management company top honors for its use of ROI Methodology to measure the success of a client's meeting. Here's how it worked....More

Findings from two studies released inn 2009, one commissioned by the U.S. Travel Association and one by the National Business Travel Association and American Express Business Travel, each show a positive correlation between business travel spend and the growth of corporate profitability...More

Our events were good, but we wanted more for our attendees, our guests, and our organization. We wanted to take our events to another level. This demanding...More

Sales training is always a priority at financial services and insurance companies. How can you ensure that it works? Provide a mix of training modalities,...More

DURING MEETING PROFESSIONALS INTERNATIONAL'S ROI Summit last July, Tracey Smith, manager, events programming, at Thomson RIA, a Dallas-based software...More

A new program that measures the return on investment for meetings and events is based on a performance management system designed for athletes....More