Social media can be a blessing for meeting professionals: Facebook, Twitter, blogs, and other social channels can spread the word about events and generate dialogue with attendees. But engagement also has its risks. What happens when someone complains about your meeting online? This question was addressed in a session led by Adele Cehrs, president of Epic PR Group, Alexandria, Va., at the Convention Industry Council’s CMP Conclave 2011. With the new threat of what she terms a ...

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