Mobile products: Boopsie for Conferences and Trade Shows
Palo Alto, Calif.
Company founded: 2006
Mobile product launched: 2007
Contact: Greg Carpenter, founder and CEO
Clients: American Library Association, CTIA Wireless, National Association of Realtors, National Fire Protection Association
Total number of meetings mobilized as of October 2010: 32
Company differential: Unlike most, Boopsie’s development platform creates simple native applications that run on all platforms (iPhone, iPad, Android, all Blackberry devices, Palm OS, Windows Mobile, Symbian/Nokia, and J2ME Java-based phones) and therefore the company does not charge development fees per native app. Its app for the CTIA Wireless convention in March drew 3,500 downloads, a record for the show.