Mobile product: Mobile EventGuide
(888) 515-6686 (U.S.), (702) 522-1865
Company founded: June 2010
Mobile product launched: September 2010
Contact: Ray Thackeray, vice president of sales, (408) 256-1290
Clients: M-Learning Summit, Lucene Revolution, Silicon Valley chapter of the American Marketing Association
Total number of meetings mobilized as of October 2010: 3
Company differential: Low-cost, do-it-yourself, drag-and-drop tool for building basic event guides as mobile Web sites. Flat-fee pricing is $149 per user (meeting planner), per month, with no per-meeting charges. This is a stand-alone product from ootoWeb and doesn’t have to be linked to the company’s iPhone/iPad-enabled attendee registration and management tools. The company was a runner-up in the EIBTM’s 2010 World Wide Technology Watch competition for meeting technology innovation.