While most associations use Facebook, LinkedIn, and Twitter to push out information about their meetings, many event professionals don’t realize that social media can be even more powerful when attendees—rather than the organizers—become the evangelists for the event. That was the message behind “Beyond Marketing: What Else Social Media Can Do for Your Meetings,” a MeetingsNet webinar featuring Jeff Hurt, executive vice president, education and engagement, at Velvet Chainsaw Consulting. Hurt ...

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